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Kada čujemo riječ ‘umjetnost’ prvo ćemo pomisliti na likovnu, glazbenu ili filmsku umjetnost, no kada malo razmislimo, shvatit ćemo da skoro svako zanimanje može biti umjetnost ukoliko se osoba u potpunosti preda i konstantno radi na sebi i svojem znanju. Frizeri i kozmetičari spadaju u domenu zanimanja u kojima je danas ‘samo nebo granica’ i koja se zadnjih godina puno više cijene. Zanimanja su to u kojima je kontakt s klijentima na osobnoj bazi, ulazi se u privatni prostor osobe i potrebno je izgraditi povjerenje. Frizer ili kozmetičar vrlo lako može postati ženin najbolji prijatelj, ali samo ga jedan krivi potez škarama ili kosa obrva dijeli od smrtnog neprijatelja.

Danas živimo u teškim vremenima, okrenemo svaku kunu dva puta prije nego ćemo je potrošiti, pa smo stoga upitali nekolicinu šibenskih frizerki i kozmetičarki štede li žene na sebi ili za svoje ‘male gušte’ ipak izdvoje. Bar ponekad.

Antonija Gović, rođena Sinjanka s dugogodišnjim iskustvom života u Šibeniku, završila je turistički menadžment, a noktima se počela baviti prije dvije godine i kako nam kaže, tada kreće njezin poslovni put i uspjeh.

antonija govic

– Situacija u državi nije bajna i osjeti se to u svakom poslu, ali žene su zadnjih godina brigu o sebi i svom tijelu stavile kao prioritet i one će se možda prije odreći nekih drugih stvari i pobrinuti o sebi. Danas su kosa, nokti, koža i zubi ogledalo higijene, a i svaka žena zaslužuje svoje vrijeme i mora brinuti o sebi s obzirom na svakodnevni stres i obveze – kaže nam Antonija koja je do danas prošla brojne edukacije u svijetu noktiju i uljepšavanja tijela.

Da je danas ‘samo nebo granica’ u svijetu ljepote potvrđuje i ona, a najveću zaslugu pripisuje ulaganjima, inovacijama i konstantnim usavršavanjima.

– Jako je bitno konstantno usavršavanje, vježba, rad i trud da bi mogli konkurirati na tržištu i svojim klijenticama pružiti kvalitetnu uslugu. Klijentice prate trendove i znaju što žele. To je i razlog zašto i sama smatram da uvijek može bolje i tome težim. Ne žalim za ničim, mada je odricanja i ulaganja potrebno mnogo, jer zaista volim svoj posao i ulažem u sebe i u svoju sreću, a to je ono što klijentice osjete i nagrade svojim povjerenjem – priča nam ova stručnjakinja za nokte koja je nedavno napravila nokte s motivom Šibenika.

 

antoniaj govic1

Motiv Šibenika na noktima je bio više za njezinu dušu jer, kako kaže, neke tehnike ukrašavanja se svladaju na obukama, no ovaj motiv na tipsama je njezina samoukost i talent koji se ne može naučiti na jednodnevnom tečaju. Klijentice su to prepoznale i reakcije su bile odlične, a upravo su klijentice te zbog kojih radi ‘ta mala čuda na noktima’.

MI SMO STRANCI TIM ŽENAMA

– Svojim radom opravdavam njihovo povjerenje jer su upravo one zaslužne za moje uspjehe i one su moja motivacija za dalje. Povjerenje je jako bitan faktor u ovom poslu. Uvijek treba biti profesionalan u svakom poslu. ali ja osobno nisam za strogo poslovno komuniciranje s klijenticama jer lijep pristup, prirodno ponašanja i razgovor s klijenticom pomaže kako bi se opustila i ne bi osjećala nelagodno. Na kraju krajeva, mi dodirujemo njihove dijelove tijela i laički gledano, mi smo stranci tim ženama.  Nipošto ne smijemo prijeći granicu u dosezanju povjerenja kod klijentice i treba postojati diskrecija između vas kao radnika i klijentice – nastavlja Antonija koja i priznavanje pogreške i iskrenost ističe kao bitnu stvar. Ukoliko nešto nije pošlo po planu, treba to i reći jer klijentice će to cijeniti. Iskrenost prije svega je temelj dobre suradnje i izgradnje povjerenja u ovom poslu.

Koliko je bitno ulaganje u sebe i držanje koraka s vremenom i novim trendovima, potvrđuje i Meri Kardum koja je u ‘svijet škara’ stupila prije deset godina. Upis srednje frizerske škole je za nju bio prirodan odabir budući da je od malena trčkarala po salonu koji je vodila njezina majka. Meri je oduvijek bila pomalo umjetnički tip i nikada ju nisu zanimala zanimanja koja uključuju uredski posao ili baratanje s brojkama, a s njom smo prokomentirali što misli jesu li se strukovna zanimanja unatrag nekoliko godina ‘vratila na velika vrata’.

meri kardum

 

– Uvijek sam bila pomalo umjetnički tip, nikad me nisu zanimali recimo ekonomija ili neka uredska zanimanja. Po prirodi sam kreativac i da nisam frizerka bila bih opet nešto u čemu je kreativnost na prvom mjestu. Zanimanja frizera i kozmetičara postala su cjenjenija u zadnje vrijeme baš zbog utjecaja umjetnosti na ova zanimanja. Kako se mijenjaju trendovi, mijenjamo se i mi. Nastojimo držati korak s vremenom i izaći iz okvira „normalnog“. Klijenti su sve zahtjevniji, žele biti posebni, jedinstveni ali prije svega izgledati lijepo. Zato je posao frizera i kozmetičara pružiti najbolju moguću uslugu. Mnoge moje kolegice, kao i ja, putuju i same plaćaju tečajeve i seminare kako bi klijentima uvijek mogle ponuditi nešto novo. Često je to i izvan granica Hrvatske pa spojimo ugodno s korisnim. Na seminare dolaze ljudi koji su u ovom poslu majstori zanata i vrlo su cijenjeni i priznati pa je velika čast kada dijeliš fen s takvim ljudima i učiš od njih. Strukovne škole tek u zadnje vrijeme postaju cijenjene pa sve više mladih i sa završenim fakultetima pohađaju razne tečajeve za frizere, vizažiste, kozmetičare – kaže nam Meri  koja je preuzela salon koji je vodila majka i koji je bio već uhodan, no ona je ta koja je donijela svježinu ako je suditi po komentarima brojnih klijentica.

OBOSTRANO POVJERENJE

Da bi izgradili kontakt s klijenticama, potrebno je puno više od toga da ih znate ošišati i ofarbati po njihovoj želji, kaže nam.  Povjerenje mora biti obostrano da bi krajnji ‘proizvod’ bio dobar, a kako izgraditi to povjerenje, pitamo je.

meri kardum1

– Često meni dođu žene/cure koje žele promjenu ali ne znaju točno što. Tu treba biti oprezan, promjena uvijek mora ženu činiti sretnom, a ne da iz salona izađe nezadovoljna novim izgledom. Moje dugogodišnje klijentice znam i privatno, i njihova osobnost mi je najčešće inspiracija za frizure, boje, promjene…One mi vjeruju i zato se godinama vraćaju. Uspjeh u ovom poslu se ne gradi preko noći, potrebno je puno ulaganja u sebe i svoj zanat. Kad imate svoj salon, sve je u vašim rukama. Kad si mlad, ne razmišljaš previše nego ideš glavom kroz zid i gura te želja za uspjehom. I dalje ne dvojim da je to zanimanje koje ne može raditi svatko i da je za to potrebno imati dara ali i biti malo „pomaknut“. Bez puno obrtnika, život bi bio nezamisliv jer svi mi koristimo njihova znanja i vještine na dnevnoj bazi. Žene su oduvijek pazile na svoj izgled i ne vjerujem da će se to u budućnosti mijenjati – kaže Meri koja smatra da će novaca za to uvijek biti.

40 GODINA RADA

Đurđa i Tea su majka i kćer čiji su trud i ljubav prema poslu njihove klijentice prepoznale i uvijek im se vraćaju. Đurđa će sljedeće godine obilježiti 40 godina kao frizerka, ali ljubav i strast prema ovom poslu nisu nestali. Velika je stvar voljeti posao nakon toliko godina, složit ćete se, a u čemu je je njihova tajna i čime su one ‘kupile povjerenje’ svojih klijentica, rekla nam je Tea kojoj ovo nije bila prvotna struka.

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– Naš salon je obiteljski posao u kojemu je majka 40 godina, a ja 12.  Majka me nikad nije gurala niti prisiljavala, čekala je da ja odlučim i nije mi žao, dapače najbolji potez koji sam napravila u životu. Završila sam ekonomski smjer, nakon čega sam radila određen broj godina, te polagala majstorski ispit i položila za majstora frizera.

Edukacija je od velike važnosti u ovom poslu jer su se trendovi za razliku od prijašnjih godina jako puno promijenili. Nekad je to bio zanat, danas je to umjetnost koja se mijenja iz dana u dan i potrebno ju je pratiti da bi bio u korak s njima. Mislim da je to jedan od razloga zašto nam se naši klijenti i vraćaju, uvijek dobiju nešto novo, nove tehnike, nove proizvode. Majka će evo dogodine 40 godina da je u poslu i još je uvijek drži ta strast i ljubav.

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Uljepšavati žene toliki niz godina nije mala stvar. Volimo slušati želje, nismo salon od ćakula, volimo mirnu atmosferu pa se i to ženama sviđa, vole se opustiti i potrošiti vrijeme za sebe – kaže nam Tea Štrkalj koja nam je otkrila svoju formulu uspješnog frizera –  frizerstvo je ljubav koju moraš graditi, pola je talent, a ostalo je upornost i stalna edukacija.

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Barbara Širko 23-godišnja je mlada poduzetnica koja ženama radi prave male umjetnosti na noktima, a iza toga se krije devet diploma s raznih edukacija. Konstantno ulaganje u sebe i odlasci na edukacije, jer se novi trendovi stvaraju na dnevnoj bazi, u kombinaciji s dobrom komunikacijom i povjerenjem koje je izgradila s klijenticama su ključ njezinog uspjeha.

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S moje strane izgraditi kontakt sa strankama nije nimalo teško jer većina mojih stranki su divne žene s kojima je lako razgovarati, ali ponekad  i ugodno šutjeti. One znaju da je kod mene svaka tajna najsigurnija ,nekad sam ja njihov psihoterapeut, nekad one moj i naravno da se povežemo. Na te cure i žene, nakon godina dolazaka, ne mogu više gledati kao na stranku koja će doći, platiti i otići. One to vide i mislim da se zato i vraćaju. Naravno, broj jedan je uvijek kvaliteta mog rada jer da ne radim kako radim ne bi se sigurno vratile. Ima jako puno salona u našem malom gradu, ali smatram da netko tko je dobar uvijek može sebi zaradit dovoljno da ima za život – njezin je odgovor na pitanje da li ovo zanimanje nudi veću mogućnost zaposlenja na današnje tržištu rada.

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Barbara smatra da će žene uvijek izdvojiti za svoje ‘male gušte’, posebice Dalmatinke.

– Često mi kažu: ako nemam misečno izdvojit para i vrimena sebi za nokte, onda za šta ja radin –  s čime se naša sugovornica slaže.

Dok Đurđa iza sebe ima 40 godina iskustva u radu s ljudima, naša sljedeća sugovornica je tek na početku svojeg poslovnog puta.

Antonela Šupe ima 18 godina i završila je školu za pedikere, ali kako nam kaže, to zanimanje vuče i pregršt popratnih. Kao i sve naše sugovornice, Antonela povjerenje ističe kao najbitniju stvar, a svjesna je i da samo srednja škola nije uvijek dovoljna u ovom poslu, iako se može i samo s njom raditi.

antonela

– Uvijek se može raditi i samo sa srednjom školom, ali bitno je i nastaviti se školovati jer postoje brojne edukacije s kojima možemo upotpuniti naše znanje.  Mislim da je nama sa stručnim zanimanjem dosta lakše naći posao, ali je problem što dosta ljudi upiše obrtničku jer ne mogu ništa drugo, pa na kraju uopće ne rade ovaj posao. Ovakvi poslovi se ne mogu raditi ako se ne uživa u njima i ako se nema “ruka” – priča nam Antonela koja smatra da iz tog razloga možda postoji manjak ovakvih zanimanja.

Individualan pristup svakoj klijentici i izgradnja odnosa temeljenog na razumijevanju je Ivanin ‘modus operandi’.

‘MOJ POSAO JE PREKRASAN’

Ivana Bebić je u kozmetičkom poslu već 12 godina, a ovo je zanimanje izabrala jer voli estetiku i htjela je pomoći drugima na svim područjima koji pomažu ženi da izgrade bolji izgled i stanje svojeg organizma.

– Moj posao je prekrasan jer nonstop nudi nešto novo, bolje i naprednije za izgled, stanje i izgled mojih klijentica. Ovo je grana zanimanja koja i u svjetskoj krizi nikad nija padala, već jer je uvijek rasla.  Dokazano je da kad je ženama na svim poljima loše u životu, samo malo rada na nekim malim detaljima  ih čini sretnijima i diže ima samopuzdanje. Ulaganje u sebe u ovoj branši je jako bitno i trudim se da sam uvijek u trendu, te zato pratim sve edukacije, kako u Hrvatskoj,  tako i u svijetu. Danas zbog financijske situacije, ali i zbog velikog izbora konkurencije, žene u početku budu skeptične jer dosta njih je imalo i loša iskustva. Uz topli pristup pun razumijevanja i kad osjete da im stvarno želim pomoći i napravit za njih najbolje, žene su oduševljene. Moja usluga se ne svodi samo na zaradu, gradimo odnos koji je više od klijent  -profesionalac.

derma nova 18

Moje klijentice uvijek znaju da me mogu nazvat kad god hoće i povjerit mi svoje probleme koje ih muče na njihovom tijelu ili s izgledom – priča nam Ivana koja je svakodnevno na raspolaganju velikom broju žena, ali se trudi svakoj dati maksimum od sebe i kvalitetan pristup. To i prepoznaju njezine klijentice pa im nije problem odvojiti novac za kozmetičke usluge koje ih čine sretnima.

Nekad zanatska, danas umjetnička – strukovna zanimanja su se vratila na velika vrata, a sudeći prema iskustvu naših sugovornica, žene će uvijek izdvojiti koju kunu za tretman. Ne mora to biti svaki mjesec, ali tu i tamo, nova frizura ili nokti će odmah učiniti svijet ljepšim mjestom. Bar onaj naš svijet, a dok je u njemu sve ružičasto, zaboravit ćemo bar na trenutak na onaj drugi, mnogo veći, sivi svijet.

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